Apartments in the 10-storey, 270 unit tower at Dubai World Central, called Tenora, start from AED610,000 ($166,000).
They are due to be completed in Q2 2015 to serve Dubai’s new international airport, Al Maktoum, as well as workers at the Expo site.
Dubai won the bid to host the 2020 World Expo in November. The international extravaganza is expected to create significant construction at and near DWC.
The hotel, which also includes a cafe and luxury spa, will be managed by the developer’s hospitality division, Damac Maison, which offers high-end hotel services.
“TENORA is a prime project, in a prime location with the personal service traditionally experienced only in the very best hotels in the world,” McLoughlin said.
“This is the first opportunity to own part of Dubai’s future with Expo 2020 a reality which will drive not only Dubai forward, but the whole region.”
Last week it was announced Damac lost a bid to develop a $270m villa and golf course project at DWC, with the project being awarded to Emaar Properties.
The company’s recent launch on the London Stock Exchange helped it raise $348m, while the share price valued the company at $2.65bn.
It was the first Dubai property developer to list in London and analysts said the lacklustre response – Damac had hoped to raise $500m – showed it may have been too early to test the Dubai real estate market, which is still recovering from a 60 percent slump in 2009.